Friday, December 27, 2019

The Media And Its Impact On Society Essay - 1721 Words

Jim Morrison, an american song writer, singer and poet, once said, â€Å"Whoever controls the media, controls the mind†. The Media have becoming one of the most dominant source of education of the 21st century. We could argue that most americans use the media as their main source of information. The side effect on that is the fact that the media is very polarized. With the ongoing polarization, we could hypothesize that people would have been more politically educated and oriented if the media was not infiltrated. Mass media is expected to be educational. Public opinion relies on upon learning about what is happening in the nation and the world. The media furnishes the public with this learning through an assortment of means: radio, print news coverage, television and the Internet. Hence, the media makes national legislative issues conceivable. Without mass media, hopefuls would just have the capacity to keep running at the nearby level, where they could discuss actually with the electorate. Media makes it feasible for voters to acclimate themselves with competitors and stages notwithstanding when they are far away. Individuals require news/information for different reasons, on one hand it can be utilized to mingle and on the other to settle on choices and define opinions. Excitement would be the other capacity of the mass media where it is generally utilized by the masses to interest them in present day chaotic environment. Teaching the masses about their rights, good, socialShow MoreRelatedT he Media And Its Impact On Society Essay1723 Words   |  7 Pagesonce said, â€Å"Whoever controls the media, controls the mind†. The Media have become one of the most dominant source of education of the 21st century. We could argue that most Americans use the media as their main source of information. The side effect of that is the fact that the media are very polarized. With the ongoing polarization, we could hypothesize that people would have been more politically educated and oriented if the media was not infiltrated. Mass media are expected to be educational.Read MoreThe Media And Its Impact On Society1678 Words   |  7 Pages When you are young you don t realize that what you are watching on the television is shaping many of your beliefs, distorting what is fictional and what is reality. The media plays a huge role in stereotyping black people compared to white people which has a major impact in how we view the people in our world. When we are watching tv or listening to the radio and it is constantly relating the color of a person s skin to their actions. This causes the audience to associate these actions with aRead MoreThe Impact of Media on Society853 Words   |  3 PagesHow much of an impact does the media have on your life? How many hours do you spend on the phone, watching television, or browsing the internet? Whether you choose to believe it or not, the media plays an enormous role in our everyday lives, and its impacts continues to stretch as technological advancements and other inn ovative creations come into place. One of the largest groups that the media affects, we fear is our children. As media continuously grows and undergoes changes, more and more childrenRead MoreMedia And Its Impact On Society Essay1625 Words   |  7 PagesMedia can be defined as â€Å"the means of communication as radio and television, newspapers, magazines, and the Internet, that reach or influence people widely† and is fully ingrained into our society. In fact, according to Nielsen’s Total Audience Report, during the 1st Quarter of 2016, American adults consumed media at a daily average of 10 hours and 39 minutes. Media not only entertains us and serves as an important agent of communication, but also plays a crucial role in the socialization of culturalRead MoreThe Impact Of Media On Society1435 Words   |  6 Pagesâ€Å"Mass media is a significant force in modern culture. Sociologists refer to this as a mediated culture where media reflects and creates the cul ture† (â€Å"The Role and Influence of Mass Media†, n.d, para.2). Media has affected to the most area of human life include relationship, education, careers, and entertainment. There were a lot of researches about the impacts of media to society from negative to positive effects; however, researchers were not pay attention to the impacts of media in inequalityRead MoreThe Media And Its Impact On Society1161 Words   |  5 PagesThe media plays a significant role in developing awareness on various different subjects. Without the media, people would be much less informed on many social and economic issues. The media can be credited for improvements in these sectors today as it engages the public to have an opinion of our on-going evolvements by releasing daily reports on such topics. In terms of charitable aid the media has greatly developed our awareness with a nature that influences us to feel sympathy for those less fortunateRead MoreMedia And Its Impact On Society16 96 Words   |  7 Pages Media has an impact on many of the population’s everyday life. It comes to no surprise that the media is closely related with body imaging. There are thousands of advertisements out in the media that depict images of beauty and physical attractiveness which are unrealistic. The masses see these images and think that they are achievable thus lowering the self-esteem of many. Many of these commercials and advertisements fall under the category of the following: weight loss, clothing, cosmetics andRead MoreMedia And Its Impact On Society Essay1903 Words   |  8 PagesMedia has been growing for a numerous amount of years, and it will only keep rising. You could say that nearly everyone around you has some sort of technological device or way in which they can access the media, these are what we call print, audio visual and on-line media. Print media includes things such as newspapers, magazines and even books, Audio visual media includes your TV, radio or even music and finally on-line media is mostly photos or videos that are spread over the internet. With theRead MoreThe Impact Of Media On Society1853 Words   |  8 Pages In twenty first century, media is unavoidable in society. Every human being is exposed to countless media images, advertisements, magazines, TV shows in their everyday lives. Media is everywhere, it’s hard to avoid and there’s no escaping from it. Almost every home in America has a cell phone, internet connection, or a television. If not, billboard signs, magazines, and store advertisements are everywhere in society. Media is designed to advertise, entertain, giving informationRead MoreThe Impact Of The Media On Society1787 Words   |  8 PagesThe media is a major part of modern society today and holds immense powers over multiple organisations, it has the ability to influence opinions of society through its many channels which include â€Å"†¦ every broadcasting and narrowcasting medium such as newspapers, magazines, TV, radio, billboards, direct mail, telephone, fax and internet† (Business Dictionary, 2017). One of the greatest aspec ts of society that the media has power over are sporting organisations and the athletes that are associated

Thursday, December 19, 2019

Compare and Constrast Classical and Operant Conditioning

Compare and contrast classical and operant conditioning, their theories, terminology, famous psychologists and applications of the theory for teaching. Classical and operant conditioning are two important concepts central to behavioral psychology. While both result in learning, the processes are quite different. In order to understand how each of these behavior modification techniques can be used, it is also essential to understand how classical conditioning and operant conditioning differ from one another. Both classical and operant learning are psychological processes that lead to learning. Here learning refers to the process by which changes in behavior, including actions, emotions, thoughts, and the responses of muscles and glands,†¦show more content†¦Skinner’s reinforcement experiments conducted on rats showed the principles of operant conditioning. While working with rats, Skinner would place them in a Skinner box with a lever attached to a feeding tube. After multiple trials, rats learned the connection between the lever and food, and started to spend more time in the box procuring food than performing any ot her action. He used positive reinforcement, and negative reinforcement to produce or inhibit specific target behaviors. Therefore, if a specific behavior is reinforced then the probability of that behavior occurring again is increased. Based on Skinner’s view, this theory can be applied to learning because learning is nothing more than a change in behavior. Operant conditioning encourages positive reinforcement, which can be applied in the classroom environment to get the good behavior you want and need from students. One of the ways of reinforcing a student’s behavior is through praise. Also teachers can build operant conditioning techniques into their lesson plans to teach children possible skills as well as good behaviors. For example: to give a smiley face, or motivational stamps to encourage children to perform correctly and encourage them to repeat such action again. One of the simplest ways to remember the differences between classical and operant conditioning is to focus on whether the behavior is

Wednesday, December 11, 2019

Fringe Benefit Consequences-Free-Samples-Myassignmentshelp.com

Question: Advise both Charlie and Shine Homes about the fringe benefit Consequences of these events. You are required to Compute the taxable benefit where necessary. Answer: Introduction: The following study is concerned with the determination of the fringe benefit consequences of Shine Homes and Charlie. As evident from the following scenario Charlie is an employee of Shiney Homes Pty Ltd working as the real estate agent. Homes on the other hand performs a business of landscaping and provided Charlie with the 4 wheel drive sedan. As stated under Section 6 of the Miscellaneous Taxation Rulings and Fringe Benefit Tax Assessment Act 1986 it lays down the circumstances under which the fringe benefit tax will be tax will be levied on car (Miller Oats 2016). Determination of Car FBT As defined under the taxation rulings of MT 2027 personal use under sub-section 136 (1) any kind of use made by an employee or associates which is not completely used in the phase of generating taxable income of the employee will be considered as personal use (Pope et al., 2016). However, under sub-section 136 (1) a definition on the operating cost valuation method for commercial journey has been stated in effect of any kind of use of car other than the personal use made by an employee (Christie, 2015). As defined under paragraph 3 of the Miscellaneous Taxation Ruling 2027 details concerning the business journey is required to be recorded in the logbook or identical kind of document if the business kilometres travelled by the car are used in the determination of the personal use part of a car for the purpose of applying the operating cost method. Hence, it is found from the case study that Charlie travelled a total of 50,000 km relating to work. In determining the fringe benefit of t he car used by Charlie operational cost valuation method will be used in compliance with sub-section 136 (1) of the Miscellaneous Taxation Rulings of 2027 (FleurbaeyManiquet, 2015). A critical question arises in determination of the personal and commercial use. Therefore, whether the car used by the member of staff or the employee was wholly in the phase of the generating taxable earnings of the employee (Kabinga, 2015). This comprise of all the use that is completely made by the employee in the phase of acquiring or generating the taxable proceeds or performing the business activities for the purpose of generating the taxable proceeds in agreement with the sub section 136 (1). If further follows the use made in the phase of employment by the member of staff with the employer who presented the car for business carried on by the member of staff or an additional employment action of the employee might make up for business use of the car for Fringe Benefit Tax (Lang, 2014). Furthermore, use of car made by the employment during the phase of business that is carried on by the member of staff might similarly be considered as the business use for this purpose. From the given scenario of Charlie and Homes, it can be said that Charlie made the use of the car during the course of his employment with Charlie who provided him with the car to carry on the activities of the business. The use of car by Charlie constitutes business use of car in producing the assessable income of the employee and hence attracts Fringe Benefit Tax. The test involved in determining the business use and private use for FBT purpose is identical that has been defined under the income tax law in ascertaining whether the expenditure acquired in using the car are considered deductions under section 51 of the Income Tax Assessment Act 1997. There are evidences from the case study that expenditure incurred by Charlie on car is for the employment use that can be completely considered for deductions for income tax purpose (Barkoczy, 2016). In ascertaining the differences between the personal and business use FBT can be used by raising the question whether Charlie had occurred expenditure on the use of the car and the expenses in the present case of Charlie would be considered as the allowable deduction for income tax. Operating Cost Method In the Books of Charlie For the year ended 2016/17 Particulars Amount ($) Petrol and oil per month 6000 Repairs and Maintenance per month 10500 Registration per annum 240 Insurance per annum 960 Car parking fee 2400 20100 Gross Taxable Value (a) 6030 Employee Contribution (b) 0 Taxable Value of the benefits 6030 In consistent with the present case study of Charlie and Homes, the guidelines from the Miscellaneous Taxation Rulings of 2027 established principles relating to Income tax (Snape De Souza, 2016). As evident, Charlie correspondingly in compliance with the requirement of Sub-division F of Division 3 of the income tax assessment act in ascertaining the expenses of car occurs the ruling and Homes are deductible for the purpose of income tax (Braithwaite, 2017). As stated in the taxation rulings of IT 112 the conclusion held in the case of Lunney and Hayley v FCT (1958) confirmed the circumstances that travelling between residence and an individuals usual place of employment or trade is considered as the ordinary private travel (Cao et al., 2015). Travelling to place of employment is regarded as the essential pre-requisite in generating the earnings and it is not regarded in the phase of earning that income. Therefore, the kilometres travelled by Charlie to his work will be considered as private and the fact that Charlie used the car during the course of his employment would not change the results. It is understood that the place of work or employment is significantly itinerant in nature (Saad, 2014). Citing the reference of Newsom v Robertson (1952) 2 All ER 728; (1952), the cost that is occurred by the barrister in travelling between his home to the place of his business would be considered as expenses. The court acknowledge that traveling the expenditure occured in travelling from home to chambers or to various courts in the course of day does not amounted to expenses. Log Book Method Computation In the books of Homes For the year ended 2016/17 Particulars Amount ($) Total Kilometres Travelled 80000 Distance travelled for Business use 50000 Distance travelled for Private use 30000 Percentage of Business Use 62.5 Expenses: Petrol and oil per month 6000 Repairs and Maintenance per month 10500 Registration per annum 240 Insurance per annum 960 Car parking fee 2400 Total Expenses 20100 Taxable value of the FBT 12562.5 Employment duties of an Itinerant Nature: From a long time, it has been recognized that travel by an member of staff from his home might comprise business travel on the circumstances that the nature of the office or unemployment is inherently itinerant (Woellner et al., 2016). Citing the reference of Simon in Taylor v Provan (1975) AC 194travel of Charlie will be regarded as employment travel since travel formed the fundamental part of his work (Robin, 2017). Furthermore, the terms of employment for Charlie required him to discharge his employment responsibilities at additional place of employment. According the FBT Act 1986, Charlie was using the car of his employer partly for work purpose and partly for private purpose (Blakelock King, 2017). Charlie incurred cost on petrol, repairs and maintenance, insurance and registration. Therefore, Charlie for the purpose of FBT deductions can claim the work related portion of petrol and repairs since it was used in gaining or producing the assessable income. Car parking fringe benefit: A car parking fringe benefit may originate if the employer present the car parking to the member of staff and all the subsequent state of affairs are met; The car is parked at the premise which is owned or leased under the direction of the contributor The car is parked for more than four hours The car is leased or owned or under the control of the employee The car is presented in relation of the employees employment The car is used by the employee to travel between the place of residence and work or work and home for a minimum of once in day There is a business-related parking place that imposes charge on a fee for all day parking within the radius of one kilometre of the premises As evident from the above stated conditions, Charlie has parked his car at a secure parking for which the employer Shine Homes paid $200 each week. It is found that the car was parked in Charlies garage and was under the control of the provider. The car was provided to Charlie in respect of his employment. Furthermore, Charlie used the car to travel from home to work and work to home each day (Fry, 2017). Therefore, a fringe will arise in context of the Charlie and Homes can claim deductions for the parking fees paid on behalf of his employee. FBT on accommodation: According to the Fringe Benefit Tax Act 1986, provision of entertain represents entertainment in the form of drink or recreation, accommodation or travel in connection with the entertainment (Williamson et al., 2017). As evident from the case study that Charlie has incurred a minor accident and was unable to use the vehicle for a period of 2 weeks. This took place a week prior to the Charlie wedding and Shine Homes undertook the decision of hiring the car for that period in order to allow Charlie to go his honeymoon. Furthermore, Shine Homes paid Charlies honeymoon accommodation. The current circumstances is in accordance with the fringe benefit tax provision and attracts tax liability for entertaining employees and non-employees for a weekend tour at the tourist place or offering them with the a holiday. From the given scenario it is found that Shine Homes paid the accommodations trip for Charlie and the same cannot be claimed as deductions for Charlie however, Shine Homes on the ot her hand can claim for deductions. Charlie is however required to declare such allowance in his tax return as income. Fringe Benefit Tax consequences of Charlie Homes The taxation rulings of TR 94/25are applicable to the employers and are held liable for tax that is imposed under the section 5 of the Fringe Benefit Tax Act 1986. The rulings provide that subsection 51 (1) of the Income Tax Assessment Act 1936 is applicable to claim for fringe benefits tax and taxpayers that are employers (IsmerJescheck, 2017). Specifically, the rulings is concerned with the timing of the fringe benefit and fringe benefit tax instalments that are incurred for the purpose of subsection 51 (1). According to the taxation rulings of TR 94/25 or fringe benefit tax instalments are generally occured in producing or generating taxable earnings that is unavoidably occured performing the business with the amount of those tax are deductible under the subsection 51 (1) of the ITAA(Gordon Keuschnigg, 2017). The liability for Fringe Benefit Tax for Shine Homes originates under the commonwealth legislation. As defined under section 5 of the Fringe Benefit Tax Act 1986, tax is generally imposed in accordance with the fringe benefits taxable sum of an employer during a year of tax (FleurbaeyManiquet, 2017). Citing the reference of Tubemakers of Australia Ltd v. FC of T93Fringe Benefit Taxable sum comprises of amount incurred in ordinary case represents the sum of all the values which is allocated to the numerous Fringe Benefit provided by Shine Homes to his employee Charlie (McDaniel, 2017). From the given scenario, it is evident that Shine Homes incurred several expenses such as honeymoon accommodation, car hire cost, parking fees and these expenses are incurred in gaining or producing assessable income (Bankman et al., 2017). In compliance with subsection 51 (1) of the ITAA 1997 the expenses incurred by Shine Homes was incurred in generating the taxable earnings that is inevitably occured in carrying on of a business and shall be considered as a deductible expenses. Conclusion: To conclude with it is found from the case study that fringe benefit expenses events are taxable under the FBT Act 1986. The study takes into the considerations the relevant sections and case laws in arriving at the decision related to car fringe benefit. The use of car by Charlie constitutes business use of car in producing the assessable income of the employee and hence attracts Fringe Benefit Tax. Reference List: Bankman, J., Shaviro, D. N., Stark, K. J., Kleinbard, E. D. (2017).Federal Income Taxation. Wolters Kluwer Law Business. Barkoczy, S. (2016). Foundations of Taxation Law 2016.OUP Catalogue. Blakelock, S., King, P. (2017). Taxation law: The advance of ATO data matching.Proctor, The,37(6), 18. Braithwaite, V. (Ed.). (2017).Taxing democracy: Understanding tax avoidance and evasion. Routledge. Cao, L., Hosking, A., Kouparitsas, M., Mullaly, D., Rimmer, X., Shi, Q., ...Wende, S. (2015). Understanding the economy-wide efficiency and incidence of major Australian taxes.Treasury WP,1. Christie, M. (2015). Principles of Taxation Law 2015. Fleurbaey, M., Maniquet, F. (2015).Optimal taxation theory and principles of fairness(No. 2015005). Universitcatholique de Louvain, Center for Operations Research and Econometrics (CORE). Fleurbaey, M., Maniquet, F. (2017).Optimal income taxation theory and principles of fairness(No. UCL-UniversitCatholique de Louvain). Fry, M. (2017). Australian taxation of offshore hubs: an examination of the law on the ability of Australia to tax economic activity in offshore hubs and the position of the Australian Taxation Office.The APPEA Journal,57(1), 49-63. Gordon, R., Keuschnigg, C. (2017). Introduction on Trans-Atlantic Public Economics Seminar: Personal Income Taxation and Household Behavior. Ismer, R., Jescheck, C. (2017). The Substantive Scope of Tax Treaties in a Post-BEPS World: Article 2 OECD MC (Taxes Covered) and the Rise of New Taxes.Intertax,45(5), 382-390. Kabinga, M. (2015). Established principles of taxation.Tax justice poverty. Lang, M. (2014).Introduction to the law of double taxation conventions. LindeVerlag GmbH. McDaniel, P. R. (2017).FEDERAL INCOME TAXATION. Foundation Press. Miller, A., Oats, L. (2016).Principles of international taxation. Bloomsbury Publishing. Pope, T. R., Rupert, T. J., Anderson, K. E. (2016).Pearson's Federal Taxation 2017 Individuals. Pearson. ROBIN, H. (2017).AUSTRALIAN TAXATION LAW 2017. OXFORD University Press. Saad, N. (2014). Tax knowledge, tax complexity and tax compliance: Taxpayers view.Procedia-Social and Behavioral Sciences,109, 1069-1075. Snape, J., De Souza, J. (2016).Environmental taxation law: policy, contexts and practice. Routledge. Williamson, A., Luke, B., Leat, D., Furneaux, C. (2017). Founders, Families, and Futures: Perspectives on the Accountability of Australian Private Ancillary Funds.Nonprofit and Voluntary Sector Quarterly, 0899764017703711. Woellner, R., Barkoczy, S., Murphy, S., Evans, C., Pinto, D. (2016). Australian Taxation Law 2016.OUP Catalogue

Tuesday, December 3, 2019

Yellow Wallpaper Essays (2557 words) - Mental Illness In Fiction

Yellow Wallpaper The Yellow Wallpaper - A Descent into Madness In the nineteenth century, women in literature were often portrayed as submissive to men. Literature of the period often characterized women as oppressed by society, as well as by the male influences in their lives. The Yellow Wallpaper presents the tragic story of a woman's descent into depression and madness. Gilman once wrote Women's subordination will only end when women lead the struggle for their own autonomy, thereby freeing man as well as themselves, because man suffers from the distortions that come from dominance, just as women are scarred by the subjugation imposed upon them (Lane 5). The Yellow Wallpaper brilliantly illustrates this philosophy. The narrator's declining mental health is reflected through the characteristics of the house she is trapped in and her husband, while trying to protect her, is actually destroying her. The narrator of the story goes with her doctor/husband to stay in a colonial mansion for the summer. The house is supposed to be a place where she can recover from severe postpartum depression. She loves her baby, but knows she is not able to take care of him. It is fortunate Mary is so good with the baby. Such a dear baby! And yet I cannot be with him, it makes me so nervous (Gilman 642). The symbolism utilized by Gilman is somewhat askew from the conventional. A house usually symbolizes security. In this story the opposite is true. The protagonist, whose name we never learn, feels trapped by the walls of the house, just as she is trapped by her mental illness. The windows of her room, which normally would symbolize a sense of freedom, are barred, holding her in. (Biedermann 179, 382). From the outset the reader is given a sense of the domineering tendencies of the narrator's husband, John. The narrator tells us: John is a physician, and perhaps ? (I would not say it to a living soul, of course, but this is dead paper and a great relief to my mind) ? perhaps that is one reason I do not get well faster (Gilman 640). It is painfully obvious that she feels trapped and unable to express her fears to her husband. You see, he does not believe I am sick. And what can one do? If a physician of high standing and one's own husband assures friends and relatives that there is really nothing the matter with one but temporary nervous depression ? a slight hysterical tendency ? what is one to do? Her husband is not the only male figure who dominates and oppresses her. Her brother, also a doctor, says the same thing (Gilman 640-641). Because the story is written in diary format, we feel especially close to this woman. We are in touch with her innermost thoughts. The dominance of her husband, and her reaction to it, is reflected throughout the story. The narrator is continually submissive, bowing to her husband's wishes, even though she is unhappy and depressed. Her husband has adopted the idea that she must have complete rest if she is to recover. This is a direct parallel to Gilman's life, wherein during her illness she was treated by a doctor who introduced her to the rest cure. She was instructed to live a domestic life, only engage in intellectual activities two hours a day, and never to touch pen, brush, or pencil again as long as she lived (Gilman 640). In this story, the narrator's husband, John, does not want her to work. So I . . . am absolutely forbidden to ?work' until I am well again(Gilman 641). John does not even want her to write. There comes John, and I must put this away ? he hates to have me wri te a word(Gilman 642). It is also a direct allusion to Gilman's personal experience that the narrator is experiencing severe postpartum depression. Gilman suffered from the same malady after the birth of her own daughter (Gilman 639). It is interesting that the room her husband chooses for them, the room the narrator hates, is the nursery. The narrator describes the nursery as having barred windows and being atrocious (Gilman 641-642). The narrator's response to the room is a further

Wednesday, November 27, 2019

Report (4) Essays (438 words) - Knowledge, Epistemology,

Courtney Alsbrook English IV November 2nd, 2015 The Alchemist Essay Throughout life, people learn and figure out new things everyday. While all knowledge is important, all knowledge isn't created equal. Some people are very book smart and their knowledge comes from what they've learned in school and their formal education. Some people have practical knowledge. This includes learning by experience. When it comes to understanding the world, practical knowledge is almost always more important because it will help you in understanding what goes on around you and why it goes on. I can most relate to Santiago in the text because he is a practical learner. He tries to understand life more through action than anything else. In the text, unlike the Englishman, Santiago relies on trial and error to learn. Also Santiago uses Urim and Thummim to get through life. While the Englishman may be smarter, Santiago better understands the world because he knows more than the black white view book knowledge gives you.Also, Santiago's ability to recognize omens also helps him understand the world in the text. Though this isn't something educationally picked up, it is a trait that separates him from people like the Englishman. I also value practical knowledge over book knowledge. The biggest example comes from the many places I've seen in my life. Growing up, I lived in one of the worst neighborhoods in Newark. I saw the worst of the worst for 12 years straight. But at the same time, I had a grandmother who lived in Maplewood with a nice home, another grandmother in Piscataway with a home and a pool who took me on 5+ vacations. I had uncles who were in college and took me to their campuses on weekends. Then, I moved into a better situation. I went from being the most well-off in my neighborhood to being just a black kid in the Ironbound. Living in the Ironbound showered me another side of life. I never saw a lamborghini before I moved here. I never saw 17 year olds with brand new luxury cars. I never understood not having to keep my head on a swivel. I could go on and on, Those experiences helped me understand the world because I'm not one-sided. I've never been poor, but I've lived among the poor. I've never been wealthy but I've seen the wealthy first hand. School could never give me that, To conclude, practical knowledge is more valuable than book knowledge, especially when it comes to understanding the world. Book knowledge can only teach but so much about life.

Saturday, November 23, 2019

Almost Perfect Being essays

Almost Perfect Being essays Today, there are humans all over the world that are looked up to. Celebrities, beauty queens, and athletes are placed on pedestals because people worship them. Worship, however, does not equal perfection. In William Shakespeares The Tempest, innocent Miranda is placed on a pedestal although she is not perfect. Mirandas love, not perfection, helps her father, Prospero reconcile with his brother, Antionio and Alonso, the King of Naples that betrayed him such a long time ago. Miranda is placed on a pedestal and viewed as an almost perfect being throughout the book. In The Tempest, Prospero places Miranda on a pedestal by giving her an education far better then other princesses. He tells her that although other princesses have trivialities unlike hers, he can still give her an education as a dedicated tutor. Prospero teaches Miranda so much more because he is a magician that knows how important it is to exercise mind and mental strength. Prospero knows that her intense, yet naive knowledge he has blessed her with will develop her character, and is proud to have taught her so much. When Miranda gave Caliban language, she endowed thy purposes with words that made them known. Although Miranda teaching Caliban does not replace his savage spirit, Miranda returns the education her father has given her to Caliban. Miranda obviously knows the language well enough to go back and teach it to others. Mirandas beauty is commented on throughout the play and she is even mistaken for a non-mortal. In Ferdinands amazement, he asks her if she is a young woman or not. Miranda is so beautiful that Ferdinand thinks that she surpasses any mortal and it is likely impossible for her to speak his language. When she replies back telling him not to marvel, it is apparent that she takes his compliment to her beauty very lightly. Prospero tells Miranda that when he was at sea, she was an angel that saved him ...

Thursday, November 21, 2019

Recent International Contribution on Climate change Essay

Recent International Contribution on Climate change - Essay Example Global warming has lead to significant climate change around the world due to the unchecked human activities and the consequences of the global warming can be observed in very many ways; there is glacial melting in the world highest known mountains. The glacial melting is caused by the rise in the global temperature to the extent that the bonds holding the water molecules in a solid state are weakened allowing the ice to flow down the slope. Sporadic weather and climatic have also characterized the global climatic change leading o varied agricultural yields as well as extinction of indigenous flora and fauna. Global warming thus is perceived by the environmental experts to worsen in the future if the necessary mitigation measures are not taken in the most opportune time possible. The effect of the global warming in climate change has attracted the attention of the international bodies and several conventions have been held to find a lasting solution in ending human activities that accelerates global warming. In the conventions, some of the factors that have been singled as the major contributors of the global warming include, industrial emissions in the industrialized countries coupled with wanton clearing of the natural forests in the developing countries. All these activities contribute to the accumulation of the greenhouse gases in the atmosphere, a recipe for global warming.

Wednesday, November 20, 2019

Technical Complexity Essay Example | Topics and Well Written Essays - 250 words

Technical Complexity - Essay Example This implies that technical complexity best works with continuous process technology as its whole process is fully mechanized. Automated machines get to control continuous process production indicating that its outcomes are high predictable. Continuous-process technology represents the height of technical complexity. Organizations with increased technical complexity are taller and have a wider span of control. Technical complexity enables the increase of hierarchy levels in the organization. Technical complexity ensures that small-batch technology requires three levels of management. With technical complexity, continuous-process technology requires six levels of hierarchy while mass production requires four levels (Daft, 2010). Technical complexity also affects the span of control and decision making for organizations using different technology. The span of control gets narrowed for small-batch technology while wide for mass production with incorporation of technical complexity. Technical complexity decentralizes decision making for small-batch technology while it widens that for mass production. Technical complexity also impacts on the nature of the organizational structures for the different technology. Mass production requires a mechanistic structure while small-batch and continuous process t echnology require organic

Sunday, November 17, 2019

Mythology Greek Drama Agamemnon Sophocles' Oedipus Essay

Mythology Greek Drama Agamemnon Sophocles' Oedipus - Essay Example From then on, he has assumed the throne and has led the kingdom successfully until the plagues came. Since there was no way to decipher what causes the indignation of the gods, the Thebeans along with the king's consent sought the help of the prophet Tiresias. Though a little hesitant, the sage boldly revealed the truth that it was King Oedipus's crime that brought the curse on the land of Thebes. His ego is hurt when Tiresias told him that he is the cause of all the ill events in the kingdom by killing Laius and marrying Jocasta who happen to be his parents. This humiliation leads to anger, not only towards Tiresias but also to Creon, his uncle turned brother-in-law. He suspects that Tiresias was in connivance with Creon in putting an end to his reign as king of Thebes. Publicly he denies the crime and admits his innocence. His anger leads to his suspicion that the two men are in to overthrow his throne. However, his abilities and intelligence did not spare him from the destiny that the gods have fated on him. At birth, his parents, King Laius and Queen Jocasta were told that their son would kill his father and marry his own mother. Even if he was sent away, the prophecy did not escape him. The reason why he left his foster parents is to escape his tragic destiny because it was revealed to him also. But it is something that only the gods can control. It is beyond human intervention and power. His hubris or excessive pride brings him to his own destruction for upon realizing that he has actually killed his own father at the crossing of the three roads and has married his own mother, he blinded his own eyes and decides to be banished from the kingdom of Thebes. ... sive pride brings him to his own destruction for upon realizing that he has actually killed his own father at the crossing of the three roads and has married his own mother, he blinded his own eyes and decides to be banished from the kingdom of Thebes. He stood by his own words that the culprit must be severely punished. However, throughout his life even when he was at Colonus, he firmly opines that all that happened to his life and his loved ones were not his own doing but that of the gods who controlled his destiny. He claims that he was not entirely responsible for all that happened to him and the kingdom of Thebes but that he was only a victim of fate. Prophetic, blind yet knowledgeable Tiresias The man who outlived the two kings is not a political leader but a sage and a seer. He is often consulted when the people and the king want to find explanation and solution to certain phenomena which are beyond human comprehension. Greek mythology tells us that Tiresias lost his eyesight when Hera struck him for he sided with Zeus. Since Zeus cannot undo what Hera did, he chose to bless Tiresias with the gift of knowledge of future events, thus he became a prophet. In this trilogy, he paradoxically is physically blind, but his vision goes beyond the material into the spiritual realms. In Oedipus the King, he humbly accepts Oedipus' insults and accusations but he remains true to his prophecy even if the truth hurt so much and even if it was the king he was addressing. He is not afraid of Oedipus when he reveals to him that Oedipus is the cause of the plagues in Thebes. In reality, he is often proven right in the end. His physical blindness may be symbolic of his impartial and objective revelation of the truth. He sees beyond what human eyes can perceive: the will and

Friday, November 15, 2019

Economic Benefits of the Commonwealth Games: Manchester

Economic Benefits of the Commonwealth Games: Manchester Economic benefits that Manchester gained by hosting the Commonwealth Games 2002 This paper discusses Manchester’s hosting of the 2002 Commonwealth games, and how it was used as a catalyst for urban regeneration. It discusses the theory and history behind hosting Mega events.  The rationale behind cities bidding for mega events has shifted. They bid not only to raise the image of their city on the world stage, button use the new facilities as a catalyst for urban regeneration. The Manchester case study is drawn from the local council websites and reports published during and after the event. This gave an insight into the long term economic gains for the city. The paper concludes that the hosting and the urban regeneration were successful for Manchester. This success has promoted other cities to bid for Mega events. 2.0 Introduction There are three advents that are described as mega events, the Football world cup, the Olympic and Commonwealth games. These events are held every four years, with cities around the world bidding to host them. For the purpose of this paper the discussion will be on the Olympic and Commonwealth games. The main Focus will be on Manchester hosting of the2002 Commonwealth games. Mega events as steeped in tradition, they are a platform for host cities to show what they can do. Cities plan for them years in advance, putting their bid forward so they can succeed on the world’s stage. When a city is successful in a bid, there are other cities that are disappointed. This paper discusses Manchester’s successful Commonwealth games bid after two failed Olympic bids. When a city hosts a Mega event it is in the public eye, everybody remembers the spectacle of the opening and closing ceremonies. What is not so public is all the planning behind the scenes, committing resources to the success of the games. These resources are committed at an early stage; the bid has to be viable to be considered. The rational for hosting games has shifted from the prestige associated with the attention of the world’s media, to a tool for regenerating rundown areas of the host city. Therefore the planning of the venues has shifted from temporary buildings, to long term facilities for the local communities. Some cities hosting mega events are looking at the long term usage for the new facilities after the event, in the past a lot of these buildings were built as temporary structures and pulled down shortly after the closing ceremony. This is viewed by some commentators as waste of resources, with prolonging the life of these buildings cities, can benefit long after the games are finished. This shift has attracted new cities to bid for Mega events, with the justification that it will lead to economic growth both short and long-term. The benefit can be two fold, raising the image of the city and regenerating a rundown area. Although not all host cities have been successful at obtaining growth, some are still repaying the debt that was run up to host the games. The resources that each city has ploughed into holding these prestige games are immense. To succeed they require the backing of local residents, council, sports providers, grants, the government and their agencies. This should be incorporate at the planning stage to increase the chance of a successful bid. The value to local residents of a city hosting a mega event is immense in economic terms. It is not only the new facilities that can generate income, if the games are a success, the city can attract tourism long after the event. The games cannot be viewed in isolation of the sporting stage, there is the build-up to the bid, the planning of hosting the games and the long term value they van add to the city. All these factors make up a successful mega event bid. Manchester spent a long time planning for the games. This is illustrated in the time line that appears in the appendices of this paper. This was not an easy ride, as financial problems affected the plans. Manchester overcame these and held the 2002 Commonwealth games. 3.0 Aims and objectives The aim of this paper is to assess the economic impact of cities hosting mega event; this will concentrate on the 2002 common wealth games held in Manchester. The objectives are †¢Ã‚  An in depth analysis of the history of mega events, with the resources and planning to host such an event   †¢Ã‚  An analysis of the economic benefits that can be gained and the disadvantages of hosting a major sporting event. 4.0 Methodology This chapter discusses the research methods used for the project and the rationale for their choice. It discusses methods that were not used, with justification of why they were not included.  Included is a critique of methods selected, and with hindsight identifies any changes that would have enhanced the research.   This paper critically evaluates the impact of the 2002 Commonwealth games on the city of Manchester. This paper will investigate the economic impact of a mega event and the subsequent urban regeneration. This will be compared to other host cities, both with the Commonwealth and Olympic games. Selection of the topic was stimulated and formed out of heightened publicity on the topic. The aim of holding the games was not only publicity for the city but to use it as a tool of urban regeneration. The nature of the research was discussed with colleagues and fellow students this not only added practical ideas and suggestions, it opened new avenues of thought.  This was the discussed with lecturers sounding out ideas, gauging opinions and clarifying the question.  Focusing in on the question was obtained by employing relevance trees, narrowing the research area.  This gave direction to the research, although with reviewing the literature this changed several times (Buzau, J. 1995).   Next, a research proposal was compiled, with the benefit of organising ideas and setting a time-scale for research.  Theoretically, the proposal would highlight any difficulties with the research question and access to data.  Creating a time-scale would focus on targets and meet deadlines in the completion of the paper.   The literature review, discussing theories and ideas that exist on the topic formed the foundation of the paper.  The findings from the research are then tested on theories for validity (Saunders, M. et al1997).  The literature review was challenging, there is very little academic research on the topic area. Most of the literature focused on individual’s performances at the games, and the impact of hosting the Olympic Games. This information proved relevant in understanding the justification for bidding for mega events. Journals and newspaper articles were the back bone for the review, together with internet sites and reports. Tertiary data sources, such as library catalogues and indexes were used to scan for secondary data.  This produced journals and newspaper articles, and Internet addresses.  With the amount of literature, it took time to sort out relevant material to the research.  Narrowing down the search Bell’s (1993) six point’s parameters was applied.  Applying key words that were identified in the first search produced relevant and up-to-date material (Bell, J.1993).  A limitation on the literature search was the amount of time to read all articles and books on the subject. Whilst reviewing the literature references to other publications were followed and reviewed.  Bells checklist on identifying the relevance of literature found was a practical method to reduce the amount of reading (Bell, J. 1993). A case study on the impact on the city of Manchester of the 2002Commonwealth games was chose to replace primary research. This would report the actual benefits gained by staging such a major event. There is a lot of information presented in articles on the benefits of hosting Mega games, but little on the problems.  Therefore a lot of information was rejected due to the bias of the content. Articles and web sites were used to form a picture of the impact. This would then be compared with the literature and previous host cities To produce primary data the success of a mega event proved to be vast task, taking a lot of time to produce results. Internal and external operations of several organisations, providers, spectators and competitors would have to be compared to reach any level of validity. Instead it was decide to review a case study. This was then compared to the literature review. 5.0 Literature Review This section will review all the relevant literature on mega events, including cities that have bid and hosted them together with the history of the games. The review will also discuss the rationale behind bidding and the benefits it can bring to a City who hosts an mega event. 5.1 Mega Events Mega events are regularly defined as special events, these have unique status. Hamilton, (1997) characterise these events containing similar features, including international dimensions, short-termed, and may be either a one-off occurrence or conducted on a regular cycle. From the literature, size emerges as a dominant distinguishing feature separating mega from non-mega events. Both the Olympics and the commonwealth games fall into this category, they are international, short termed and held on a regular cycle. They are held every four years, at different locations (Hamilton, L 1997:124). Sporting events are rapidly increasing in popularity as a means of attracting attention to particular geographic locations (Getz, 1998).Increasingly, cities are basing their marketing around Mega events(e.g. Manchester and the Commonwealth Games), in order to maximise the benefits to be achieved from event-driven tourism, sponsorship, and media exposure. Sporting events make up an important part of the overall Mega event industry. In reality there are a limited number of Mega sporting events that exist. This has led to fierce competition among cities to be successful in winning the business of playing event host (Getz, (1998) cited in  Westerner, H et al 2002:303). 5.2 Resources Required The size of an event can be discussed in four different ways. First is determined by the noticeable involvement of national and regional government authorities. Government agencies provide an event with the development of policies, infrastructure or making resources available supporting the attraction of events to major cities  (Westerner, H teal 2002). Higher technical competencies are required, such as advanced facilities, suitable event location and skilled personnel; these are directly related to size of the event. The demands placed on services provided by host cities to deliver an event is of superior quality when compared to other event types. The technical competencies must satisfy number of requirements. This includes the technical standards set by international federations pertaining to competition, non-competition elements (accommodation and transport) and personnel issues competition management, and personnel issues  (Westerner, H et al 2002). The higher competencies are a requirement for the event management team, made up of both bid and operational teams, it is composed of expert people capable of carrying out professional relations with event owners and organisers prior to and throughout the event as well as having the technical expertise to stage the event  (Westerner, H et al2002). The hosting City requires broad support from both direct and indirect stakeholders. Overall approval must come from the general public, government, (target) markets and other business sectors. The large amount of capital invested from the public purse in bidding for and staging an event, it is essential for strong community support for the process (Ernst Young, (1992) cited in  Westerner, H et al2002:305). 5.3 Planning for the Games International and worldwide events are more important now than ever before. In most countries major events are significant to all levels of society and institutions, whether at local or national level. Sporting events dominate large sections of the press, television and radiobroadcasts. Therefore event management has become an industry in its own right, with both specialist organisations and individuals(Torkildson, G 2005). The decision making process for the bid will develop a long term strategic plan (Johnson G, , Scholes, K 2004). This strategy is the direction and capacity of an organisation, (i.e. the committee forth games) which achieves advantages through its configuration of resources within the changing environment. The strategy answers both the questions where do you want to go? and how do you want to get there?  The first question is answered when the bid is accepted and the second is answered when the strategies are planned (Mullins L2005). Planning is the first stage of implementing the development of the city for the capacity to hold the games. Managers are required to step back to look at the environment, competitors, market place and review both the internal and external strengths and weaknesses. A SWOT analysis will focus the managers on both internal and external factors that can affect a new strategy. The host city must recognise its strengths and utilise them, and reduce weak areas through planning (Groucutt, J. teal 2004). Managerial decisions are made to identify what is required to implement the new strategy. What are the new resources are required? I.e. Property, finance or employees, and how will the city gain these resources?  Then the risk should be assessed for its long term value to the host. Strategies should not only be considered on how they will affect existing resource capabilities, but also if needed new resources and how they will be controlled. The costs to the host should be weighed against the long term gains, and if needed it can be reviewed, accessed and amended accordingly (G, Johnson K, Scholes, 2004). Mega Events are a dynamic and multi-dimensional phenomena, there are at the same time, urban events, tourist events, media events and international global events. They are the subject of collective corporate recourse, with action in each of the sections. Therefore amulet dimensional approach is required in the planning and managing of the games. This requires multi-disciplinary team based approach(Torkildson, G 2005).   5.4 Marketing Kilter et al (1993) identify several target markets to which place marketers direct their attention. These include visitors’ athletes, officials, spectators and the media, residents and workers, business and industry, and export markets. The focus of sporting events is on the visitor segment, including business and non-business visitors. Business visitors include persons who travel to a place for meetings, conventions, to inspect sites or to buy or sell a product. Non-business visitors include tourists who travel to see the place and travellers who are visiting family and friends. Individuals travelling to particular destination to attend the event or teams and participants attending events as well as organizing committees and such can also be categorized as non-business visitors (Kilter, P et al 1993). The increase in the competition and the globalisation has not only saturated the extent of competition in the markets but mainly saturated the target markets itself as argued by Brassington and Pettit (2003).This is mainly because of the fact that the high level of competition among the participating organisations in a given market segment has increased the product range leaving the customers with an endless variety of products to choose for satisfying their requirements. This level of saturation has also increased the need for further development in the market in order to achieve competitive advantage as well as sustainable growth in the business (Brassington, F and Pettit, S 2003). Therefore mega events will if correctly marketed stand alone as a once only product. This product offers a unique entry into a market, there is little comparative competition, although all sport and leisure will compete for their market share. Although a Mega event is no normally at the same level as the existing competition. This approach is accomplished through the geographical spread either nationally or internationally by the host (Lynch, R 2003). The domestic and/or international media, coupled with the selling of broadcasting rights, are important characteristics of mega events The support of the media prior to or during an event guarantees exposure and consequently raises world-wide awareness of the event and host city. The 2000 Olympics in Sydney generated in excess of $1.3 billion in revenue from broadcasting the Games, indicating the substantial financial returns for event owners, organisers and the host city brought about by media support for the event ( Westerner, H et al2002). 5.5 Sponsorship Corporate sponsorship of sports and other events is one of the fastest growing forms of marketing communications used to reach target audiences. The rate of growth in sponsorship expenditures is greater than for traditional media advertising and sales promotion. Corporate spending on sponsorship worldwide was estimated to grow 12 present in2001 (Roy, D and Cornwell, T 2003). Sponsorship is viewed as a means of avoiding this clutter by enabling sponsors to identify and target well-defined audiences in terms of demographics and lifestyles. Linking a brand with an event via sponsorship enables firms to gain consumers attention and interest by associating with events that are important to them. Despite the increased use of sponsorship to reach market segments there has been little research on the impact of sponsorship on consumer behaviour(Roy, D and Cornwell, T 2003). While sports sponsorship activities range from providing athletes with uniforms to funding entire stadiums, the basic principle behind such sponsor ships appears to be their proposed ability to increase brand equity by means of enhancing brand image. There are several key goals associated with corporate sponsorship of events such as (1) enhanced brand image via associations with positively perceived events; (2)increased goodwill via perceptions of corporate generosity; and (3)elevated brand awareness due to increased exposure (Miyazaki, A and Morgan, A 2001). The high prices paid for Olympic sponsorships reveals that at least some organisations find these efforts to be worthwhile. This is illustrated by comments from top corporate officials that the Olympics are â€Å"the most important marketing opportunity of the decade† and management suggestions that this investment will heighten global recognition and increase revenue (Miyazaki, A and Morgan, A 2001:9). 5.6 Tourism In the 1980s and 1990s, political, economic, and technological developments that led to the global economy became a feature of the environment within which cities compete for economic growth. This trade in goods and services has become increasingly open and internationally competitive; cities had to compete with cities from around the world for investment capital, businesses, and tourists. Cities such as New York, London, and Tokyo have become â€Å"global or world† cities in the urban hierarchy. These cities contain the largest variety of cultural and entertainment facilities of the highest quality, such as museums, galleries, opera houses, theatres, and concert halls (Burbank, J et al2002) Therefore other cities are a disadvantage when competing for tourism. The pursuit of hosting a mega-event is a mechanism for economic growth. This strategy relies on obtaining a single event large enough to be seen as a way to generate future economic growth. Many events can bring tourists and attention to a city, but the mega-events sufficiently large that it creates a single focal point and timeframe for completing event-related development. It is also noted that stadiums and sports teams are luxuries that financially strapped cities can ill afford; therefore holding a mega event can provide the city with these facilities for the future (Burbank, J et al 2002) The number of tourists to an area where a mega event is due to take place increases.  Individuals are drawn to destinations because of omega (sporting) event rather than the region itself. For example, tourism estimates of visits to Sydney between 1997 and 2004, as direct response to the Olympic Games, have been set at 1.7 million. Actual visits for the period during 2000 have been estimated to be 20 percent of this total (Forecast, 2001). Arising from the growth of the tourism industry has been an emphasis on place (or city) marketing and promotion and the emergence of mega sporting events to support and enhance this promotion. Place marketing represents the techniques utilised by certain organisations to raise the awareness of their particular destination to specified target markets.  Promotional objectives relate to capturing the attention of international visitors and to providing information in an endeavour to entice them to travel to a specific destination (Moutinho, L and Wits 1994). 5.7 Attendance of Events A standard set of economic factors would be expected to affect demand for attendance. Price of admission and, more generally, the opportunity cost of attendance (including cost of travel, car parking, food and beverages at the venue, and programme), would be predicted to be negatively related to attendance. Income of the potential audience at sporting contest, and size of population in the potential market for contest, would be expected to be related positively to attendance. Availability and price of substitutes would also influence attendance. Some substitutes might be considered â€Å"direct†, such as the live broadcast of the event. Other substitutes will be â€Å"indirect†, for example, attending a different sporting event or contest; or other types of entertainment alternatives such as theatre or movies (Borland and  Macdonald, R 2003) Macroeconomic factors could have an impact on attendance such as threat of unemployment. Although it has been suggested that attendance at sporting events may constitute a social outlet for unemployed persons, therefore the attendance is higher as the rate of unemployment increases (Borland, J and  Macdonald, R 2003) The infrastructure of the venue has a direct impact on attendance to the events. The quality of viewing, the facilities at the stadium, the quality of seating; the impact of adverse weather conditions; distance from contest and extent of vision to different parts of the sporting field. Catering and bathroom facilities can also have an impact(Borland, J and  Macdonald, R 2003) 5.8 Economic Benefits The national government’s involvement in bringing events to a city is on the increase. The level of spending dedicated to biding for an event demonstrates the strength of governments backing. This is to the detriment of the competition with other (cultural) activities undertaken by government and other interest groups. Openly supporting abide increases the pressure of accountability to the public and hence support will only be given, if it is clear that justifiable and measurable benefits for all stakeholders are generated by hosting the event (Westerner, H et al 2002). The economic activity associated with staging mega sporting event can create significant economic benefits for the host destination. Howard and Crompton (1995) defined the economic impact as â€Å"the net economic change in a host economy that results from spending attributed to sports event or facility†. Economic impact studies enable the quantification of the benefits to a community to be ascertained in order to justify the investment in the event (Howard, D and Crompton, J1995:55). The Olympic Games provide an obvious example of significant economic contribution by a mega sporting event. The 1984 Los Angeles Olympics made a profit of US$125 million with the Seoul Olympics exceeding that profit by a further US$50 million. Outcomes of this magnitude serve to encourage cities to bid for high status events (Law, C 1993). In September 1990, Atlanta won the bid to host the 1996 Summer Olympic Games. In spite of the approximately $2.5 billion price tag, the benefits derived from hosting the Olympic Games were expected to outweigh the costs. Positive media attention, construction of facilities and infrastructure, and employment increases were identified as the primary beneficial output of this massive endeavour. The cash in flow during mega games is relatively easy to identify, the legacy â€Å"of the games in terms of long-term benefits is more difficult to measure. The positive employment impact of the 1996 Summer Olympic Games, led to a 17% increase in long term employment in the surrounding area (Hotchkiss, J et al 2003). It must be noted at this point that not all events are successful financially. While focusing on the economic benefits presented by mega sporting events, there are significant financial burdens that such events place on host communities. This financial commitment to events often requires a degree of community assistance through public funding. The external benefits associated with mega sporting events enable this financial assistance to be classified as an investment, with clear reciprocal benefits to the host community (Westerner, H et al 2002). Once the mega-event policy is underway, extra-local interests become increasingly vital to a successful outcome. Hosting modern games requires the authority and cooperation of not only the host city, but other state and local governments and agencies as well. Moreover, the financial demands of the games require support from local public and private sources, but are increasingly dependent on multinational corporations and the government (Burbank, J et al 2002). Several global cities have had their fingers burned by over ambitious sports development plans. Sydney found itself in trouble finding permanent use for Stadium Australia. The Manchester bid, while ambitious, was also realistic. It already had the G-Mix Centre and MEN arena, Old Trafford and Maine Road football grounds. It has added to this the velodrome, an aquatics centre, Sport-city, and the City of Manchester stadium. These facilities are part of the long term regeneration, the aquatic centre has been appropriately sited for the city’s three universities; Sport-city is to become one of 10 regional centres of excellence in sport; and the stadium will be used jointly by Manchester City football club and community teams (Anonymous 2002). 5.9 Urban Renewal The Olympic Games are regarded as the world’s most prestigious sporting occasion. They are typical of mega events in that they are transitory, bring short-term international participation and attention and can have long-term consequences for the host city. There is considerable investment in both sporting facilities and the supporting infrastructure, although after the games these then become legacies to the host city.  The costs involved in hosting the Games are now so high that host cities can often only justify the expenditure when it is seen as leading to a major programme of regeneration and improvement (Essex’s and Chalked, B. 1997). Harvey (1989) has discussed that urban policies to compensate Forde-industrialisation have become more proactive and entrepreneurial often involving some form of interurban competition for jobs and investment. The use of ‘urban spectacles’, such as major sporting events, as a strategy for urban renewal are being seen as one of the main products of post-modern society This is also a means by which cities express their personality, enhance their status and advertise their position on the global stage. Urban politics have shifted to ales bureaucratic, more entrepreneurial and autonomous stance (Harvey 1989).  An example of these new urban politics is Manchester’s Olympic bids of the 1980s and 1990s, in which local government-based decision-making and bureaucratic politics were essentially replaced bay dynamic business leadership (Essex, S and Chalked, B. 1997). For the host cities there is important justification for bidding to stage the Games, particularly in recent years, the stimulus to economic development and urban regeneration. The event can promote economic activity as a result of the jobs created by the vast numbers of tourists visiting the city before, during and after the event. The construction of sports facilities can also play a role in programmes of urban renewal by, for example, introducing new sporting and recreational facilities into previously under-provided areas. On broader scale, preparations for the event can also provide a means of justifying new investment in transport infrastructure and in projects to enhance the city’s landscape and physical appearance (Essex, S andChalkley, B. 1997) 5.10 History of Mega events There are several games that are held on a four yearly cycle; these include the Olympics, Commonwealth, and the world cup. Each has grown in stature with more cities bidding for the right to stage them. The information below was extracted from both the Olympics and Commonwealth Games web sites. The first Commonwealth Games were the product of discussions and ideas shared over a thirty year period. John Cooper proposed sports and cultural gatherings for English speaking nations in 1891. In 1911 sport competitions were part of the Festival of the Empire in London, in which athletes from England, Canada, South Africa and Australasia competed (www commonwealthgames.org). The first games in Hamilton Ontario, Canada consisted of six sports, with around 400 athletes from 11 nations. The name of the games has changed frequently. The first four games were known as the British Empire Games. The name was changed to British Empire and Commonwealth Games for the 1954-1962 editions. From 1966 to 1974 the name British Commonwealth Games was used and from 1978 to the present the Commonwealth Games Kuala Lumpur, Malaysia hosted a very successful 1998 edition of the Commonwealth Games. The Queen’s Baton was carried to the stadium on an elephant and presented to Prince Edward by Malaysia’s first ever Commonwealth medal winner Kohl Eng. Tong, a bronze medallist in weightlifting from the 1954 games   The Olympic Games are steeped in history. Today, the Olympic Games are the worlds largest pageant of athletic skill and competitive spirit. They are also displays of nationalism, commerce and politics. These two opposing elements of the Olympics are not a modern invention. The conflict between the Olympic movements high ideals and the commercialism or political acts which accompany the Games has been noted since ancient times According to legend, the ancient Olympic Games were founded by Heracles son of Zeus. Yet the first Olympic Games for which we still have written records were held in 776 BCE (though it is generally believed that the Games had been going on for many years already). Approximately1500 years later, a young Frenchmen named Pierre de Coubertin began their revival. The revival of the ancient Olympics in 1896 attracted athletes from 14 nations. The largest delegations came from Greece, Germany, France and Great Britain. Winners were awarded a silver medal and an olive branch   To conclude the games are steeped in history and are a prestige event for any city to host. They can raise the city’s image on the world wide stage, thereby attracting tourism in the future. But an emerging factories they can be a catalyst for urban regeneration, therefore the value of holding the games can be immense to host city, if it is conducted right.   6.0 Case Study Manchester This section will present the facts of Manchester successful bid forth 2002 Commonwealth games. The information is from the City Council’s web site, reports and articles. The second part will pre Data Vault in Data Warehouse: Advantages and Disadvantages Data Vault in Data Warehouse: Advantages and Disadvantages Applications, Implementation, Merits and Limitations of Data vault in Data warehouse Abstract Business companies face many challenges in exploiting and analyzing data held in diverse sources. Data vault is the latest data warehouse methodology which caters the business needs of flexibility, scalability, agility and large volume of data storage which the prior existing models fail to bestow. Brief data vault architecture, applications of data vault to improve technologies, merits and limitations of data vault are proposed in the review. Data vault 2.0 a latest methodology which can overcome certain limitations of data vault is also proposed. Keywords-Data vault; Data vault 2.0; Data Warehouse Data warehouse is a subject-oriented, integrated, time-varying, non-volatile collection of data that is used primarily in organizational decision making. It is a specially prepared repository of data. While Building a data warehouse, aspects such as data modelling, management of business project, risk management, user or organization requirements must be taken into consideration. For many years, Data warehouse architecture consisted of Inmon or Kimball methodology. Each methodology design has its own pros and cons but are unable to meet the requirements of handling large volume of data processing and re-engineering of data. Inmon stated that data warehouse is a duplicate of transactional data that is specially structured for the purpose and analysis and querying. It a data driven model where the data is loaded without knowing in prior the user information. In this model data warehouse and the data marts are separated and have their own storage, scalability and traceability in response to the user requirements. It is time variant, non-volatile, costly and not user-friendly. Kimball made an innovative approach by making the data warehouse more user friendly by the concept of dimensional modelling. It is composed of facts and dimension tables which provides user the necessary information for decision making. The Kimball data warehouse is consistent of data marts making the initial cost lesser. The Kimball data warehouse is consistent of data marts making the initial cost lesser. With large amount of data from multiple sources and regular business rules changes, Inmon and Kimball data modelling approaches become less effective. Hence a better evolved model of data vault is created by Dan linstedt. The Data Vault is a detail oriented, historical tracking and uniquely linked set of normalized tables that support one or more functional areas of business. It is a hybrid approach encompassing the best of breed between 3rd normal form (3NF) and star schema. The design makes the model efficient to store large volumes of data and changes of business rules do not require changes in the data warehouse hence it is cost efficient and user friendly. The data sources are in 3rd NF and data marts work in star schema. The data vault components are Hubs, Links and Satellites. Hubs contain the unique list of business keys and depicting core concepts of business such as customer, sales and are vital to identify and track their information. Business keys should have historical uniqueness. Links are the connections that relates two or more business keys and other links. The hub imposes the links granularity in relation to the link. Satellite contain the descriptive data that provides context to hubs and links business keys and contains only one parent table. When data changes occur in data warehouse, the descriptive changes are captured in satellites. Two major technological works is reviewed where data vault is applied to increase the system and business performances: 1. Droid vault a trusted data vault for android device and a guaranteed platform that provides sensitive data protection from malicious softwares for data owners. The model contains two layers of data storage, the green layer where the secure data are processed and the red layers that processes the unsecure data. Droid vault has three components 1. DPM maintains a secure channel for secure data transfer. The sensitive data are encrypted before the data is sent from the droid vault to the android file system. The Bridae module acts an interface. The I/O module secures the user input and display. A unique public/private key is set up for authentication which is one time registered password in the droid vault for secure data transfer to the untrusted android OS users. The design of DV hence provides confidentiality and integrity of sensitive data. The limitation of the model is: a secure environment will provide limited storage hence the data is moved to the untrusted android filesyste m. This downside requires additional extra encryption process in the droid vault. 2. Data vaults database technology for scientific file repository. Scientific researches is need of efficient technology to explore and manage high volumes of data storage which is rapidly increasing. Hence a data vault technology for storing large volumes of scientific data is constructed. Metadata managed by workflow systems or the file names let researchers search for data. DBMS can approach this issue by processing information at the data storage site, providing malleable query use to analyze and reduce information to TB of data. The limitations of this approach are 1.it is tedious and costly to load the state of art DBMS and DMS will not support specific scientific domain file formats. The solution to this problem in MongoDB data vault. The data vault components are: 1.the data vault wrapper facilitates communication with metadata external file repositories and data access. The virtual data warehouse structure is managed by the data vault cache. The data vault optimizer searches the best query execution plans. The data vault hold the data in it s original place format and parallelly allows transparent metadata and analysis, access of data using query language. The main advantage is the business rules can be applied in advance before the actual loading of data. Hence data vault provides extended functionality and flexibility. Structural information is separated from descriptive information for reasons of flexibility and avoidance of re-engineering in the case of a change. The Data Vault allows parallel loading of data and suitable for processing large amount of data when compared to the previous available techniques. The data are not processed or filtered. Change of data are never done and can process large amounts of data. Flexible, scalable and integrated data model and agile ready and final exploitation of data is not allowed. Data Vault is only power user accessible. Data in the Data Vault is not cleansed or quality checked and the benefits of data vault are indirect but very real. Data backup is necessary for the business and more up-front is required for long term payoff. The data vault architecture may be flexible and scalable but does not guarantee the reports generated are fully correct. Data Vault model introduces many joins and integration problems also unstructured data cannot be processed. Data must be made into information BEFORE delivering to the business. Data vault 1.0 is devoid of snowflake data model. Most of source data typically are not tracked by change hence forcing a re-load. Metadata must be defined in column based level for the business for storage paradigm to make sense. As the complexity of business rules increases the possibility of parallelism and scalability decreases. Scalability decrease will result in more time consumption for amount of information that is passed for processing. Data vault 2.0 is the latest data warehousing methodology which is a novel and improved version to overcome certain downside of data vault 1.0. The advantages are: 1) The must use of hash key as surrogate key enable the flexibility of data loading in parallel due to independent between satellites therefore paving way for usage of unstructured data in data vaults. 2) Data Vault 2.0 is zero dependency type architecture. The data across different can be joined easily, hence allowing data vault to be built in multiple platforms and can adapt better to changes. CRITICAL ANALYSIS Due to demand of processing large volumes of data and continuous changes in the business rules, data vault model is superior to Inmon and Kimball methodologies in terms of flexibility, agility and scalability and cost. The data vault 2.0 plays a critical role in minimizing certain important drawbacks. Data vault methodology should be more evolved to overcome the current limitations thereby providing better business and user solution. CONCLUSION The data vault methodology proves to be an excellent solution for the data warehouse for reasons of agility, flexibility, scalability etc. The data vault design make the model very effective for storing large volumes of data. The technology applications such as droid vault and data vault for scientific repositories have been modelled with use of data vault was benefitted in terms of security and storage and more. The data vault is advantageous but also has its limitations. Some of the important limitations are overcome by the latest data vault2.0 methodology. The data vault limitations should be overcome effectively by understanding the business and user needs and create more solutions in a cost-effective way in line with requirements. REFERENCES Stuart Lewis, Lorraine Beard, Mary McDerby, Robin Taylor, Thomas Higgins, Clarie Knowles, Developing a Data Vault, The International Journal of Digital Curation, Vol 11, No 1 (2016) Milena Ivanova, YaÄÅ ¸iz Kargin, Martin Kersten, Stefan Manegold, Ying Zhang, Mihai Datcu, Daniela Espinoza Molina, Data vaults: a database welcome to scientific file repositories, IEEE, Computing in Science Engineering ( Volume: 15, Issue: 3, May-June 2013 ). Lamia Yessad, Aissa Labiod, Comparative study of data warehouses modeling approaches: Inmon, Kimball and Data Vault, IEEE, System Reliability and Science (ICSRS). Xiaolei Li, Hong Hu, Guangdong Bai, DroidVault: A Trusted Data Vault for Android Devices, IEEE, Engineering of Complex Computer Systems (ICECCS), 4-7 Aug. 2014. V. Jovanovic, D. Subotic, S. Mrdalj, Data modeling styles in data warehousing, IEEE, Information and Communication Technology, Electronics and Microelectronics (MIPRO) William Inmon, Derek Strauss, Genia Neushloss, DW 2.0: The Architecture for the Next Generation of Data Warehousing.

Tuesday, November 12, 2019

Human Sex Trafficking Essay

Close to 800,000 people globally are forcefully moved across their countries’ borders and sold off to be exploited for various purposes. Most of these are teenage boys and girls including small children as young as 7. Human sex trafficking has been recognized as one of the major catastrophes facing mankind and a great threat to the freedoms of millions worldwide. Though immense steps have been taken by the international community, it is yet to be put to rest. The United Nations Office on Drugs and Crime has defined human trafficking as including the forceful transportation and harboring of individuals by use of threat or financial payments with an intention of exploiting such individuals. Exploitation in this sense includes â€Å"at a minimum, the exploitation of the prostitution of others or other forms of sexual exploitation. † (Cited in Sheldon, 2007, 107). Human sex trafficking includes the forceful initiation of people into prostitution or sex slavery. Children are forcefully recruited into prostitution or driven into early marriages. Human sex trafficking is believed to be a multibillion industry although its expansiveness cannot be fully grasped due to the lack of a clear methodology. Though the reigning perception is that it is a trade that mostly affects the developing countries only, this is untrue. According to the existing accounts, almost each and every country has its own elaborate but intricate system of human sex trafficking. Influx, most of the times, is from the poor countries in Asia, Latin America and Africa then to the developed nations such as the United States. Indeed, according to the U. S. State Department, there are â€Å"approximately 14,000 to 17,000 people trafficked into the united states annually. † (Amy & Stephanie, 2008, 532) In light of these worrisome trends and much pressure from human rights activists, international organizations as well as governments have all stepped up efforts to curb the menace. The United Nations Office on Drugs and Crime has led the path in this war and a number of high flanking countries have joined these efforts. The United States, due to immense pressure form human rights activists and non-governmental organization, responded swiftly and at the close of the century began pushing other nations to adopt anti- human trafficking laws and policies. The passage of the Victims Protection Act of 2000 led to the establishment of a three tier system that ranks countries in regard to the perceived rates of human trafficking. International organizations such as Office of the Special Representative for Combating the Traffic of Human Beings has been hailed for the major steps it has taken in combating human trafficking in Europe. Indeed, in addition to the United States, EU has also spearheaded campaigns aimed at eradicating human trafficking both in its territory and overseas. In 2002, for example, EU reached an agreement to harmonize the â€Å"policies of the member states in areas such as criminalization, penalties, sanctions, aggravating circumstances, jurisdictions, and extradition. † (Kimberley, 2007, 46). These nations as well as other international organization have vowed to work together with the source countries to help them establish prudent mechanisms of curbing human trafficking. Indeed the issue of human sex trafficking continue to plague the world and mechanisms are still being put into place to alleviate the situation. It is a problem that threatens freedoms of millions worldwide be it in the developed countries which are the destination of the victims or the poverty stricken countries where women and children are sourced from. It is hence a problem that requires a multifaceted approach that has to incorporate all the regions if the situation is to be effectively curbed.

Sunday, November 10, 2019

Community Levels Of Physical Activity Health And Social Care Essay

NHS Western Cheshire Primary Care Trust ( PCT ) is the administration that commissions wellness services for the population of Western Cheshire ensuring that services run into local demands. The trust leads the local NHS ( infirmaries, general practicians, tooth doctors, oculists and community staff ) and works in partnership with other administrations, such as local governments and both public and voluntary sector administrations, to better the wellness and well-being of occupants ( 3 ) . Within the PCT the Public Health Department is headed by the Director of Public Health, a joint assignment between the PCT and the local authorization. The section ‘s function within the PCT is to enable and back up the PCT and its spouses to better the wellness of the population and cut down wellness inequalities that exist in Western Cheshire. The section has a duty for wellness protection, instruction and betterment in the part, including proviso for immunization and showing services and exigency planning for epidemics, e.g. swine grippe. The section is responsible for development and bringing of wellness schemes, based upon local demands, to implement both national and regional policy. Within the section the Specialist Health Improvement Team has a duty for the commissioning and bringing of wellness instruction and betterment services, e.g. smoking surcease and weight direction, based upon national, regional and local policies, schemes and needs appraisals. For the intent of this paper Western Cheshire is assumed to hold a population of 150,000 with a mix of societal category, cultural and age groups mirroring the national norm. This paper proposes a two twelvemonth evidence-based scheme to increase degrees of exercising in the population. There are five attacks to wellness publicity ; Medical or Preventive ; Behaviour Change ; Educational ; Empowerment ; and Social Change, and, it might be said that, for wellness publicity to be genuinely effectual it should use aspects of each of these attacks ( 6 ) . Although possibly one or two attacks would look to be most suited to specific schemes or intercessions, for illustration behaviors alteration might be an appropriate attack for increasing degrees of physical activity but, in truth, will probably be doomed to failure without at least some part from most, if non all, other attacks. Therefore this scheme proposes a holistic methodological analysis, including actions embracing all five of th ese attacks.Evidence BasePhysical inaction is a important, independent hazard factor for a scope of chronic wellness conditions impacting society today ( 7 ) and there is a compelling instance for implanting the publicity of physical activity in the NHS to procure the future wellness of the state ( 8 ) . In fact it has been said that if a drug or intervention was developed that had the possible to forestall as many wellness conditions as physical activity ( see fig. 1 ) it would be proclaimed a ‘miracle remedy ‘ or ‘wonder drug ‘ ( 7 ) . But physical inaction besides has far-reaching deductions for the wider populace sector, such as societal attention. For illustration: of grownups aged over 65, 12 % are unable to walk outside on their ain, and 9 % can non pull off stepss unaided ( 2 ) Figure 1. The impact of physical activity on many chronic wellness conditions Evidence shows that an active life style: has a significant impact on the hazard of major non-communicable disease, including coronary bosom disease, high blood pressure and some malignant neoplastic diseases ( 2 ) can cut down the hazard of shot, and modify cardiovascular disease hazard factors such as high blood force per unit area and high cholesterin ( 2 ) protects against malignant neoplastic diseases of the colon, chest ( post-maturity ) and endometrium ( 5 ) reduces the hazard of and helps pull off musculo-skeletal wellness conditions, including osteoporosis and degenerative arthritis ( 2 ) reduces the hazard of depression and promotes many other positive mental wellness benefits, including cut downing anxiousness ; bettering self-pride ; and assist cut down physiological reactions to emphasize ( 2 ) has been found to be as effectual in the intervention of mental sick wellness as anti-depressant drugs and psychotherapeutics ( 9, 10 ) supports weight direction – ensuing in modest weight loss of around 0.5-1kg per month ( 2 ) by the age of 70, 25 % of adult females and 7 % of work forces have deficient leg strength to acquire out of a chair without utilizing their weaponries ( 2 ) . Physical activity is portion of the solution to back uping the publicity of independent life in older grownups, thereby cut downing the cost of societal attention. Fallss are a prima cause of inadvertent decease of older people and fractured hips, as a consequence of falls, cost the NHS and societal services ?1.8 billion each twelvemonth in England ( 11 ) . Physical activity, peculiarly preparation to better strength, balance and coordination, can be extremely effectual in cut downing the incidence of falls ( 2 ) . Regular exercising has besides been shown to protect against the oncoming of depressive symptoms and anxiousness ( 12 ) . In mid-life and older grownups, physical activity can decelerate or forestall age-related cognitive diminution, and is associated with a lower hazard of developing dementedness ( 13 ) . Despite the multiple wellness additions associated with a physically active life style, merely 40 % of grownup work forces and 28 % of big adult females meet the Chief Medical Officers ( CMO ) recommendations for wellness ( 14 ) , nevertheless, the existent challenge is that 75 % of work forces and 67 % of adult females believe that they are active plenty ( 15 ) . There is a acknowledgment across the NHS that active life styles are now an intrinsic portion of twenty-first century health care and that advancing active life styles is a simple reply to many of the wellness challenges confronting our state today ( 8 ) . The load of sick wellness from inaction is clear and the statistics farther highlight the potency for important decreases in morbidity and mortality, which could be achieved if we consistently and actively promote engagement in physical activity through the NHS ( 8 ) . Equally good as holding the potency to better the wellness of the state, advancing physical activity could besides salvage the NHS money, cut downing the load of chronic disease on the ague sector and public services ( 8 ) . Using Primary Care to advance physical activity can assist the NHS move towards lower costs, more efficient and effectual services in primary attention and cut down the demand for, and costs of, acute attention ( 7 ) . Investing in the bar docket by implanting the publicity of physical activity in NHS services has the ability to significantly cut down the fiscal load of inaction on the economic system. Allender et Al. ( 16 ) estimated that for merely five conditions, post-menopausal chest malignant neoplastic disease, lower GI malignant neoplastic disease, cerebrovascular disease, cardiovascular disease and type 2 diabetes, in one twelvemonth entirely, the load of physical inaction: caused over 35,000 deceases ; caused 3.1 % of morbidity and mortality in the UK added over ?1.8 billion to the direct wellness cost load on the NHS. For a pattern population of 10,000 the cost of these five conditions attributable to physical inaction norms ?50,000 per twelvemonth ( 17 ) . Adding indirect costs to the wider economic system, such as working yearss lost due to sickness and premature mortality, produces a entire measure associating to physical inaction that may be every bit high as ?8.3 billion every twelvemonth ( 17 ) .SchemeThe long term purpose of wellness publicity is to cut down morbidity and premature mortality ( 18 ) , to accomplish this intercessions are likely to be targeted towards whole populations or high hazard groups, with three degrees of bar ; Primary, aimed at forestalling the oncoming of disease ; Secondary, aimed at forestalling the patterned advance of disease ; and Tertiary, aimed at cut downing farther disablement or helping rehabilitation ( 18 ) . A cardinal purpose of this scheme is to aim intercessions at pre-school and school age kids, promoting them to be active in line with current recommendations. This will hold two effects ; foremost, by promoting kids to be more active, will be good in cut downing the prevalence of inaction related conditions in the hereafter ; and secondly, will assist to develop a civilization of taking regular physical activity. It has been shown that sedentary behaviors track from adolescence into maturity ( 19 ) and, although grounds is limited, it is believed that active kids are more likely to stay active into maturity ( 20 ) , besides when kids are taught appropriate wellness behaviors early, these are more likely to go accustomed and go on into maturity ( 21 ) . To accomplish this we must work closely with kids ‘s Centres, to guarantee that active drama forms a regular portion of their activities, and schools to guarantee that regular physical activity is incorporated into their course o f study, including activities which are non traditionally seen as school athleticss, which will besides promote the ‘Not Sporty ‘ kid to take part, activities such as Dance and Cheerleading, for illustration, have been shown to increase engagement in school based activity ( 22 ) . It is good that the National authorities have reviewed their support for the School Sports Partnership programme, which has done much to promote and advance activity in schools across the part, and we will go on to buttonhole, both locally and nationally, through Public Health England, for continued support for this programme and other programmes which will better entree to feature and activities within our schools. Many kids and immature people say that they would prefer to walk or rhythm to school ( 23 ) , and we will work with Local Education Authorities ( LEA ) and Local Governments to assist and back up schools to develop and advance active conveyance programs for both staff and students, including walking coachs, peculiarly for primary school students, which have been shown to be effectual in increasing degrees of physical activity in primary school kids ( 24 ) . But holding active conveyance programs is non sufficient to guarantee increased activity among staff and students, we besides need to guarantee the handiness of safe paths to schools, unafraid storage for rhythms and accoutrements etc. within schools and the support of parents to promote their kids to utilize active conveyance methods to acquire to and from school. To this terminal we will work with and buttonhole the Local Authority to guarantee that active conveyance is the easier pick for people to do and the LEA to guarantee s chools have the resources to supply secure storage installations. Persons diagnosed with many medical conditions may profit from increasing the sum of physical activity they do in order to forestall the patterned advance of their status. Working closely with GP ‘s these persons will be referred into activities which will assist forestall or cut down the patterned advance of their status. In many instances a first measure will be to supply information, particular to their status, about the principle for going more active and the hazards associated with non making so. As many of these people are likely to populate in countries of want ( 25, 26 ) the accent will be on advancing no-cost/low-cost activities, such as walking and cycling, which have been shown to be an appropriate method of advancing physical activity ( 1 ) . Walk is besides a suited activity for older people, every bit good as the physical benefits of improved or maintained musculus strength, joint mobility and proprioception, which can cut down falls in older grownups ( 2 ) , walk ing, peculiarly in a group, such as on a wellness walk, besides offers benefits which contribute to the societal and psychological wellbeing of persons ( 27 ) . We already have a web of wellness walks across the part, through the ‘Walking for Health ‘ programme and a figure of local groups presently provide a scope of cycling activities, including adaptative cycling, community rhythm drives and rhythm tuition. These activities will supply the back bone of our scheme but we need to guarantee they are accessible to people that need them. We will confer with with patient and support groups to guarantee that activities provided are activities of pick and are at a clip and topographic point where they can be accessed by the mark population. Many people with bing medical conditions require entree to specialised exercising proviso, aimed at cut downing farther disablement or helping rehabilitation ( 18 ) . We will look to use our bing exercising referral programme, working with qualified physical therapists and exercising professionals, from both the populace and private sectors, guaranting that patients are guided into suited activities and supported in their attempts to go more active. Activities will necessitate to be suited for Phase IV cardiac rehabilitation and/or rehabilitation from musculoskeletal hurt, among other conditions. Many of these activities already exist, through the public, private and voluntary sectors, and we will go on to work closely with suppliers to guarantee activities are suited for the referral programme, i.e. run by suitably qualified teachers and hazard assessed. Harmonizing to the 2006 Health Survey for England ( 14 ) one in four people said they would be far more active if they were advised to be so by a wellness professional. Therefore, based on the recommendations of NICE counsel ( 1 ) we will work closely with GP patterns to supply brief intercessions, based upon the â€Å" Lets Get Moving † ( LGM ) programme, for patients to assist promote them to be more physically active. This programme has been tried and tested in a figure of GP patterns in London and has been found to supply a cost effectual scheme for increasing population degrees of physical activity ( 4 ) . However, such work will be dependant on the suppliers of the brief intercession being able to signpost patients onto suited activities that they would wish to, or are willing to seek. The Change 4 Life web site has an activity hunt tool which is appropriate for this intent, although a elaborate function exercising will be required before manus, to guarantee as broad a s cope of local activities is included in the database and that information is current and correct. Although instruction entirely is improbable to hold a positive consequence on wellness behaviors, coupled with other attacks can take to the desired results. Evidence shows that old media runs to advance physical activity have been successful in raising consciousness and cognition, but non of increasing activity degrees ( 28, 29 ) , nevertheless, instruction is likely to play a cardinal function in the initial phases of many wellness publicity programmes ( 30 ) . Using societal selling techniques has been shown to be an effectual method of making difficult to make groups ( 31 ) , but instruction runs should be based upon positive messages, such as improved functional capacity or improved sleep forms, for illustration, instead than negative messages or panic tactics, which have been shown to be uneffective in arousing wellness behavior alteration ( 32 ) . The Change 4 Life programme is a national run, launched in 2009, which aims to assist persons and households to â€Å" eat good, travel more and unrecorded thirster † . We will seek to construct on the work that this programme has done, and continues to make, in advancing the benefits of an active life style. In add-on we will include physical activity information and the Change 4 Life activity hunt tool on the PCT web site and will promote our spouses, local authorization every bit good as other public, private and voluntary sector suppliers to make the same. Many administrations, such as the British Heart Foundation and Cancer UK, for illustration, bring forth a broad scope of literature on the benefits of physical activity in relation to specific wellness conditions and there is no purpose to re-invent the wheel. We do, nevertheless need to do certain that this information is made more widely available. We will therefore work closely with the local authorization libraries service, GP ‘s, tooth doctors, pharmaceuticss and supermarkets etc. to guarantee that these stuffs are available in the topographic points that people attend. We will besides set up a figure of awareness raising events across the part, supplying information and advice for the populace. These events will be specifically targeted in countries of greatest demand, i.e. countries of high want or countries where there is grounds of low consumption of physical activity, and will be held in topographic points where people congregate, i.e. supermarkets, station office, ca fe or public house for illustration. We will besides transport out media runs in partnership with local suppliers to advance specific activities at times of increased national involvement, associating into the 2012 Olympic Legacy programme, for illustration, or to bind in with other promotional events and national runs, such as National Walk 4 Life Day or National Older Person ‘s Day. Although there is limited grounds of wellness benefits of community engagement, it is suggested that persons have a better opportunity of accomplishing their ends if they participate with other people who are affected by, or portion, the same, or similar, fortunes ( 33 ) . There is good grounds to demo that authorization has the possible to bring forth improved wellness impacts, peculiarly when aiming specific community groups, such as adult females and people from deprived communities ( 34 ) . At the bosom of authorization is the construct that people can be equipped with the cognition, assurance and accomplishments to do a difference in their communities ( 35 ) . Involving members of the populace in back uping others within their ain communities to do positive wellness alterations in their lives is based on a sound apprehension of the value of life experience and community support systems that can be within vicinities ( 36, 37 ) . We will enroll people from different strands of the community and specific mark groups to go community Healthy Activity Champions. These persons will have preparation, support and counsel enabling them to transport out voluntary activities in their ain communities. However, engagement in physical activity within communities, particularly those in disadvantaged countries, is likely to be mostly dependent on the handiness and propinquity of installations and safe environments ( 38 ) . Having easy entree to safe community countries, such as resort areas or playing Fieldss, and doing local vicinities safe for out-of-door activity has a major consequence on bettering activity wonts, peculiarly among deprived populations, who by and large report lower degrees of physical activity ( 38 ) . Therefore we will work with bing community groups, particularly those in disadvantaged countries, to assist them convey about the alterations they want to see in their communities, assisting to pull support for local undertakings etc. In this we will wor k as a facilitator, non taking but back uping the community, supplying counsel and advice, as needed or requested, to enable them to accomplish their ain results, instead than those placed upon them by outside bureaus. Although, over recent old ages, there have been several authorities policies, schemes and studies either entirely aimed at, or at least integrating physical activity counsel and policy to some grade ( 7, 8, 17 ) , even the latest public wellness white paper ( 39 ) includes mention to the consequence physical activity can hold on the wellness of the state. We will go on to buttonhole, both locally, regionally and nationally, through the new Public Health England construction, for a wider consideration of physical activity in all authorities policies and schemes. We see a peculiar accent of this attack in buttonholing local authorities around the cardinal countries of local conveyance policy, to do active conveyance the easier pick, for both wellness and environmental sustainability. We will work closely with be aftering sections to guarantee that new developments incorporate programs to include safe countries for out-of-door activities and to travel off from the â€Å" No Ball Games † civilization that has developed in this state towards a civilization where we promote and encourage regular activity for all people, from cradle to sculpt.CostingFigure 2. Premises made in the preparation of declarative costing. Based on the NICE counsel ( 1 ) and the LGM feasibleness survey ( 4 ) , the undermentioned premises underlie this declarative costing. aˆ? Workforce cost premises: PCT Staff – ?25 per hr. ( Assume 20 proceedingss per patient ) aˆ? Training ; 6 PCT Staff for 3 hours ( module 1 ) – ?450.00 commissioning external preparation to present Module 2 preparation to 6 ( soap. 12 ) PCT staff – approx. ?2,500 ongoing pattern support – approx. ?200 per GP Practice per twelvemonth. aˆ? Premises ; Appraisal and brief intercession takes 15 to 20 proceedingss. Support activity following brief intercession and follow-up costs, ?5 per patient project intercession. The mean QALY gained per referral is 0.17 ( 1 ) ; ensuing from approx. 6 % of patients referred for interview accomplishing an addition in the figure of moderate activity Sessionss. Much of the work outlined by this scheme is already taking topographic point, although more attempt is needed to guarantee the success of this scheme. They key cost involved with this scheme will be for the puting up of the LGM programme and the rating procedure and declarative costs for this are given here. Areas where the PCT can anticipate to incur direct costs for puting up LGM are detailed in the programme commissioning usher ( 8 ) . Although, at this phase, elaborate costing has non been carried out for this programme, the Department of Health has provided an analysis of declarative costs ( 8 ) . However it should be noted that this economic analysis is intended to be declarative merely and will change harmonizing to the bringing methodological analysis chosen and the figure and features of the pati ents targeted ( see fig. 2 for premises made ) .Indicative set up costsCost of staff preparation: ?3,000 Selling and Promotion: ?1,000 Staff costs involved with execution: ?5,000Entire estimated set up costs: ?9,000Indicative operating costs ( based upon 500 patients per pattern per twelvemonth ) Practice staff enrolling patients, finishing GPPAQ and mentioning for brief intercession ( Assuming ?5 per patient ) ?2,500 Brief intercession carried out by PCT staff ( Assuming 20 infinitesimal audience and ?25 per hr staff cost ) ?4,167Assuming 80 % of patients undertake the intercession ( 400 patients )Cost of support activity following brief intercession and followup ( based on ?5.00 per patient ) ?2,000Entire cost per pattern for 1 twelvemonth ?8667On this footing, with 15 patterns, each averaging 10,000 patients, covering the PCT country the entire jutting one-year costs are: – Year one ( including set-up costs ) ?139,005 Year two ( including 5 % cost addition ) ?136,505Entire cost for two old ages ?275,510The cost of rating for this scheme has yet to be finalised, nevertheless counsel suggests that around 10 % of the programme cost should be allocated to the rating procedure. Therefore leting between ?25,000 and ?30,000 would be appropriate for this scheme, giving a entire programme cost of around ?300,000. Based on NICE counsel ( 1 ) the estimated cost per QALY saved is ?295, good below the suggested threshold of ?30,000 per QALY ( 8 ) .EvaluationMeasuring wellness publicity is non straightforward because it normally involves changing activities, long term aims and several spouses ( 18 ) . Health publicity argues for a holistic appraising attack, embracing qualitative research methodological analysiss, taking history of the changing contextual characteristics of many programmes ( 18 ) . The RE-AIM ( range, effectivity, acceptance, execution, care ) model ( 40 ) was developed to heighten the impact of wellness publicity intercessions by measuring the dimensions considered most relevant to real-world execution, such as the capacity to make underserved populations and to be adopted within diverse scenes ( 41 ) . The theoretical account was intended to steer planning and rating of evidence-based intercessions ( 42, 43 ) that address the different degrees of the socio-ecological theoretical account, such as those that target single wellness behavior alteration by increasing intrapersonal, organizational, and community resource support ( 44 ) ( see figure 3 for typical research inquiries ) . It has been used to measure a scope of wellness behavior alteration programmes, including physical activity, dietetic behavior, and smoke ( 45-47 ) . It is hence believed that this will be an ideal rating model for this scheme. Figure 3. RE-AIM Dimensions and Template Questions for Evaluating Health Education and Health Behaviour ResearchRE-AIM DimensionQuestionsRange( Individual Level )What per centum of potentially eligible participants a ) were excluded, B ) took portion and degree Celsius ) how representative were they?Efficacy or Effectiveness( Individual Level )What impact did the intercession have on a ) all participants who began the plan ; b ) on procedure intermediate and primary results ; and c ) on both positive and negative ( unintended ) , outcomes including quality of life?Adoption( Puting Level )What per centum of scenes and intercession agents within these scenes ( e.g. , schools/educators, medical offices/physicians ) a ) were excluded, B ) participated and degree Celsiuss ) how representative were they?Execution( Setting/agent Level )To what extent were the assorted intercession constituents delivered as intended ( in the protocol ) , particularly when conducted by different ( non-researc h ) staff members in applied scenes?Care( Individual Level )What were the long-run effects ( lower limit of 6-12 months following intercession ) ? B ) What was the abrasion rate ; were drop-outs representative ; and how did abrasion impact decisions about effectivity?Care( Puting Level )a ) To what extent were different intercession constituents continued or institutionalised? B ) How was the original plan modified? Beginning: www.re-aim.org It is import that rating of programmes, such as this, is built in from the beginning so that all involved know and acknowledge the end products and results that they are working toward ( 43 ) . We are presently working closely with local academic establishments to develop this rating procedure based upon the RE-AIM model.DecisionIt is widely accepted that physical inaction is a major subscriber to the load of ill-health that we face nationally today and that advancing and promoting an active life style is a simple, yet effectual, manner of cut downing this load for future coevalss. A behaviour alteration attack is likely to be most appropriate to increase population degrees of physical activity, and hence this is the chief attack used in this scheme. However, it must be recognised that a one size fits all scheme is improbable to be successful, hence, we have proposed a holistic attack to advancing active life styles. It should besides be recognised that many of the wellness results from schemes such as this are long term and are non likely to be realised within the life-time of the scheme. Therefore a robust rating model must be employed from the beginning so that advancement can be measured against programme end products, which grounds has shown to be effectual in accomplishing the anticipate wellness results. The RE-AIM model has been successfully used in assorted scenes, against a scope of behaviour alteration enterprises, including physical activity, hence it is ideal to be used for this scheme. Although this scheme is aimed at bettering the wellness of the population of Western Cheshire through increased activity degrees, if it is to be successful it will necessitate a conjunct attempt from the whole Public Health Department, from the Director of Public Health down, to guarantee that the scheme is accepted by all spouse administrations, both locally and nationally, peculiarly local and national authorities, to guarantee that physical activity is embedded in all policy, non merely regarded as a wellness or sport/community issue.Part 2.Behaviour ChangeThe behavior alteration attack is popular in wellness publicity because it places wellness as the belongings of the person and assumes that people can do existent betterments to their wellness by taking to do appropriate life styles alterations ( 18 ) . Although behaviour alteration programmes tend to be an expert led, exceed down attack ( 18 ) , this scheme proposes a client led, bottom up attack. The programme is based on the healthcare professional supplying a brief intercession with persons, identified as person who would profit from increased activity. The procedure of behavior alteration is simply facilitated by the healthcare professional, through the proviso of appropriate information and advice particular to the person in the initial phase of the procedure. Then steering and back uping them, utilizing motivational interviewing techniques, instead than taking, through the behaviour alteration procedure. Critical to the bringing of these brief intercessions is the manner they are implemented. Nice counsel on behavior alteration intercessions delivered to persons recommends that practicians select intercessions that will actuate and back up patients to believe about the effects of their current behavior, see the positive effects of altering and program for alteration in little stairss ( 48 ) . NICE Public Health Guidance ( 1 ) recommends ; â€Å" Primary attention practicians should take the chance, whenever possible, to place inactive grownups and rede them to take for 30 proceedingss of moderate activity on 5 yearss of the hebdomad ( or more ) . They should utilize their opinion to find when this would be inappropriate ( for illustration, because of medical conditions or personal fortunes ) . They should utilize a validated tool, such as the Department of Health ‘s general practician physical activity questionnaire ( GPPAQ ) , to place inactive persons. When supplying physical activity advice, primary attention practicians should take into history the person ‘s demands, penchants and fortunes. They should hold ends with them. They should besides supply written information about the benefits of activity and the local chances to be active. They should follow them up at appropriate intervals over a 3 to 6 month period. † Brief intercessions have become the intercession of pick for many wellness publicity runs ( 18 ) and are by and large based upon the transtheoretical, or phases of alteration, theoretical account of behavioral alteration and, on occasion, the theory of self-government ( 49 ) . The transtheoretical theoretical account was foremost proposed by Prochaska and DiClemente in 1982 ( 50 ) , taking history of concepts from several theories from the field of psychological science, such as the theory of reasoned action ( 51 ) , and theory of planned behavior ( 52 ) . Sniehotta suggests that while these theories advanced apprehension of motive with respect to behaviour alteration they made small part to the scientific discipline of behavior alteration because they did non include a agencies for altering behavior or did non account for non-motivational behavior alteration techniques ( 53 ) . The construct of phases of alteration emerged during research into the procedures that persons use to alte r their troubled behavior ( 50 ) but the theoretical account has since been successfully used for many wellness behaviors change intercessions, including smoke ( 54, 55 ) , intoxicant ( 56, 57 ) , dietetic ( 58 ) , every bit good as physical activity ( 49 ) . A recent reappraisal indicated that motivational interviewing, based upon a ‘stages of alteration ‘ theoretical account, efficaciously helps clients to positively alter their behavior and exceeded results of advice merely intercessions in 80 % of the surveies included in the reappraisal ( 59 ) . The writers of the reappraisal farther suggest that, although some alterations may non be clinically important, it was of import to maintain in head that the procedure is based upon doing the patients cognizant of the potency for behavior alteration ensuing in improved wellness results and that the little alterations made within the period of survey may besides be of long term involvement if they mark the beginning of a long term procedure of alteration for the person ( 59 ) . The Lets Get Moving attack is a behaviour alteration intercession that has been designed to supply a systematic attack to placing and back uping grownups who are non run intoing the current recommendations for physical activity to go more active ( 8 ) . The attack is based upon NICE Public Health Guidance ( 1 ) , which endorses the usage of brief intercessions for physical activity publicity in primary attention as being both clinically and be effectual in the long term. The programme draws upon motivational questioning techniques to foreground the wellness benefits of physical activity, working through cardinal behaviors alteration phases and reasoning with a clear physical activity end, which is set by the person, and the designation of suited local chances to be active, including exercising referral, if appropriate ( 8 ) . Motivational interviewing is a patient centred attack, which fits in with the current authorities mantra â€Å" No determination about me, without me † . The procedure aims to arouse and beef up an persons intrinsic motive to alter lifestyle behaviors ( 8 ) and has been used by a assortment of health care professionals, across a scope of primary attention scenes, to present improved wellness results ( 60 ) . The active constituents of motivational interviewing are increasing preparedness to alter, utilizing empathetic listening techniques, increasing self-efficacy and increasing the sensed disagreement between existent and ideal behavior ( 61 ) . A recent reappraisal has shown that motivational interviewing in primary attention can hold a positive consequence on a scope of wellness behaviors, including diet and physical activity ( 62 ) . The construct of motivational questioning evolved from the experience of handling alcohol addiction, and was foremost described by Miller in 1983 ( 63 ) . This basic experience was developed into a coherent theory, and a elaborate description of the clinical process was provided by Miller and Rollnick ( 64 ) , who defined motivational interviewing as a ‘directive, client centred counselling manner for arousing behaviour alteration by assisting clients to research and decide ambivalency ‘ . The schemes of motivational interviewing are more persuasive than coercive, more supportive than argumentative, and the overall end is to increase the client ‘s intrinsic motive so that alteration arises from within instead than being imposed from without ( 65 ) . The motivational interviewing manner is a collaborative method utilizing distinguishable rules and techniques, while utilizing client centred techniques to construct trust and cut down opposition, the supplier focuses di rectively on increasing preparedness for alteration ( 61 ) . Reappraisals of physical activity intercessions have identified the scene of general pattern as a potentially effectual scene for population degree of physical activity publicity schemes ( 66, 67 ) . A written prescription is a familiar manner for patients to have advice from their GP, normally in the signifier of medicine ( 68 ) , and research has shown that supplying patients with a written prescription to take more exercising has been effectual, at least in the short term ( 6 to 10 hebdomads ) ( 69-71 ) . However grounds suggests that long term attachment to exert programmes may necessitate multiple contacts with the wellness professional and that GP ‘s, in peculiar, have expressed concern about deficiency of clip, assurance or skill to present separately tailored exercising advice ( 68 ) . It is suggested that one manner of get the better ofing these barriers is for other allied wellness professionals to supply the brief intercession following designation of suited campaign ers by the GP or pattern nurse ( 66, 69, 72 ) utilizing a validated tool, such as GPPAQ, to measure current activity degrees ( 1 ) . This is the attack proposed in this scheme, using allied wellness workers, such as wellness trainers, for illustration, appropriately trained to present the initial brief intercession and motivational interview audiences, following on from the referral by the healthcare professional, either at the GP pattern or in a separate location. Promoting physical activity in primary attention is recognised as an of import and potentially effectual attack for increasing population degrees of physical activity ( 1, 73, 74 ) . With assorted attacks being tried over recent old ages, including giving advice or guidance ( 75, 76 ) , supplying written resources ( advice brochures etc. ) ( 71 ) and exercise referral programmes ( 1, 77 ) . There is an increasing sum of grounds for the impact of wellness professionals promoting physical activity within primary attention ( 78 ) . A recent Australian survey suggests that merely three to five proceedingss of brief advice from a General Practitioner, supported with appropriate written stuffs, could take to an addition in the proportion of patients run intoing recommended degrees of physical activity 24 hebdomads after the intercession ( 68 ) . Similarly a survey on the effects of three brief intercession and reding attacks conducted by pattern nurses on patients with hazard factors assoc iating to cardiovascular disease besides showed a important addition in reported activity degrees four months after the intercession ( 75 ) . In 2009 the Department for Health launched the ‘Be Active, Be Healthy ‘ policy which proposed the phased airing of the ‘Lets Get Traveling ‘ programme, and the new authorities public wellness white paper ( 39 ) endorses the programme within the new public wellness construction.DecisionBehaviour alteration intercessions are by and large seen as one of the most appropriate attack to increasing population degrees of physical activity and, among these, brief intercessions appear to be a popular pick among wellness publicity staff. Evidence suggests that the add-on of motivational interview techniques to the intercession has served to increase the effectivity of these intercessions in a assortment of wellness publicity scenes. The usage of the ‘Lets Get Traveling ‘ protocol for increasing activity degrees has bee n tried and tested and found to be both clinically and be effectual in a primary attention scene and is hence seen to be an appropriate attack to utilize for this scheme. This attack was endorsed by the old Labour authorities and this support has been re-iterated by the current Lib Dem/Conservative alliance authorities in the latest public wellness white paper and back uping paperss.